Sitemap
- Uncategorized
- Navigating Marketing Amidst the Cost-of-Living Crisis: Unveiling Insights for Budget-Conscious Marketers
- Insights Platform
- Gen Z
- Privacy Policy for Survey Respondents
- Audience Insights Report
- Policy Research
- test
- Thank You for Your Subscription
- Glocalities newsletter subscription center
- Building Brands Across Borders | Glocalities Academy
- Form masterclass recording
- About the app
- Free demo
- World of Glocalities App
- Conferences
- Content Hub Videos
- Content Hub Cases
- Content Hub Whitepapers
- Content Hub Reports
- Content Hub
- World Of Glocalities Tutorials
- Custom Research
- Data Deep Dive
- Methods
- What We Offer
- about us
- Cases
- Thank You
- Cookie Policy
- Privacy Policy
- Contact
- Articles
- Trend study sparks fundamental debate on growing gender divide
- Changing the narrative about international cooperation with archetypes
- Creative Resilience in the Face of Global Challenges: Insights from "Creative Under Fire"
- Participate in Glocalities' 10th Wave Global Survey
- Bottled tap water is booming!
- State of Gender Inequality and Role of Men in Helping Achieve It
- The Next Generation in Germany: Perspectives on Building a Sustainable Future
- GLOCALITIES’ APPROACH TO GROWING BRANDS
- BREAK OUT OF YOUR BUBBLE: Elevate Your Communication Strategy
- How Developing Brand Personas Will Benefit Your Brand
- Navigating the Crossroads of Polarization in Political Campaigns With Values-Based Strategies
- Online and Offline Shoppers Analysed
- Price Segmentation vs. Value Segmentation
- How to Research Target Audience Demographics for Your Business
- Guide to Strategic Message Framing and Reframing
- How Brands with Purpose Can Impact the World
- Scrambling Boundaries: Big Green Egg's Journey into Europe | Glocalities Academy Webinar
- Building Brands with Gender Inclusivity in Mind
- Ask your Questions to the World! Participate in Glocalities' 9th Wave
- Global Solidarity in the Danger Zone: A Call to Action
- There is a winner | Insight250 award 2023
- How to Research Your Target Audience
- Signs It’s Time to Hire a Marketing Consulting Firm
- How to Improve Your Market Entry Strategy with Country-Level Data
- 7 Great Examples of Brand Personas
- Exciting Changes to Glocalities' Website
- Budweiser Backlash Was Predictable but Was It a Mistake?
- Pride Month: Insights into Activating LGBTQ+ Allies
- How to Ensure Market Entry Strategies Are Ready for Global Expansion
- Why Companies Need Strong Brand Positioning Strategies
- Inclusivity: How to Go Beyond Gender Diversity
- The Soul of Amsterdam
- Do You Think Your Organization is Inclusive? It is easy to get it wrong! | Glocalities Academy Webinar
- What is Cross Cultural Marketing Research?
- Why Developing an Anti-Persona Can Be Good for Business?
- Developing a Strong Sustainability Research Program in Marketing
- Global Perspectives on Gen Z's Cultural Shift
- How to Influence Policy with Research
- Why Do We Need Target Audience Insights?
- How to Create an International Market Entry Strategy
- Marketing & Communication Implications of the Gen Z Trend Study
- Global Trends Briefing: Cultural Revolution Among Gen Z | Glocalities Academy Webinar
- Year in Retrospect: What we achieved in 2022?
- How to Choose the Best Marketing Research Company
- Today's Cultural Trends That Will Impact Marketing
- Individualism No Longer Reigns Supreme
- How Brands Can Put Purpose at the Heart of Their Marketing Strategy
- How Brand Purpose Can Save Your Business
- Why Hire a Marketing Consulting Agency?
- Boosting Your International Communication with Glocalities: A Cross-cultural Approach | Glocalities Academy Webinar
- Digital Sustainable and Profitable - NOAH Zurich 2022
- What is Concept Testing?
- Where To Begin with Your Brand Purpose
- What is Purpose-Driven Marketing?
- Future of Europe – A Policy Research Study by Martens Centre & Glocalities
- How Can Organizations Benefit from Donor Research?
- World Day Against Trafficking in Persons – 30 July
- Nelson Mandela Day
- The Growing Popularity of Social Engagement for Brands Conceals the Presence of Differences in Consumer Preference
- Glocalities Employee Corner - Sander Metaal
- Glocalities 8th wave: ask your questions to the world!
- Societal Distrust in the World Economic Forum
- Creating Stronger Campaigns with Value-Based Audiences | Glocalities Academy
- Glocalities Employee Corner - Nanna Buhl
- Contributing to ‘Faith in Ukraine’ event in Chernivtsi
- Glocalities Employee Corner - Roel Schoemaker
- Glocalities Employee Corner - Sheng Liu
- Glocalities - NOAH21 Zurich
- Year in Retrospect: What we achieved in 2021?
- We are Happy to Announce the Launch of Glocalities Academy
- Delving into environmental concerns and trends with Soenke Lorenzen from Greenpeace
- Mirror Review Magazine: Glocalities, one of the visionary leaders in the Market Research industry for 2021
- Accomplishing a milestone: The preferred Partner Recognition from the Dutch Flower Group.
- Interview with Martijn Lampert on Purpose and Data
- The Long-Term Effect of the Pandemic’s Upheaval on Values, Communication, and Branding
- Newsletter signup
- PERIOD STIGMA: Glocalities Work with P&G’s Brand Always
- Obituary Ronald Inglehart
- New data in the World of Glocalities Insights Solution
- Interview with Martijn Lampert about Glocalities and international values trends
- 7 Key Steps to Global Brand Management
- A sneak peek into the results of the biggest survey of 2021!
- How to Quantify Qualitative Data: A Look at Research on Trust in the UN
- Key learnings on a successful purpose brand strategy with Always
- Making better decisions: The Rise of Digital Democracy
- Glocalities 2020: A year in review
- Article in NL+EN: Attention all marketers: have you thought about the super dimension?
- Press Presentation on UN Trust Survey
- Watch: Martijn Lampert and Prof. Inglehart on Values, archetypes, aspirations and lifestyle preferences of Postmaterialists and Authoritarians across countries
- Lampert and Inglehart present paper on Authoritarians and Postmaterialists at WAPOR Conference
- Understanding the social cultural differences between China, Japan and South Korea for better communication
- Gucci Case Study- Impact Of Social Shifts On Branding And Communications
- International Brand And Consumer Segmentation Study
- Why Nike's Inspiring Anti-Racism Ad is Good for Business
- Time To Add Empathy to Your Dashboard
- Articles
- Gaming Trends in China Before and During COVID-19 Lockdown
- The Coronavirus Stress Test for The Political Establishment
- Three Key Steps to Building Brands Across Markets
- Chinese New Year 2020
- Glocalities and Flower Council of Holland at MIE2020
- Connect With Music Fans Around the World
- Glocalities Research Director Martijn Lampert at Boom Marketing 2019
- Momma Red Bull: Tell Your Kids to Clean Up After Themselves!
- Breakfast Session
- Audacious Carlsberg Campaign, Boldness and Consumer Insights.
- "Heterarchy" the anti-authoritarian trend is one of the most distinctive among US Nike users
- Webinar: How to Personalize the World of Glocalities Application
- New York Times Article on Glocalities Rich Report
- Boost Your Targeting Strategy with New Glocalities Results
- World of Glocalities: Explore & Profile Your Target Audience
- Creating Change in the Banking Sector from a Values Perspective
- Foreign Affairs Article - Millennial Values
- Public Pessimism and Misunderstanding Undermining Fight Against Global Poverty
- Engaging Frontrunners Worldwide with the Sustainable Development Goals
- What Global Population Thinks About Commercial Banks
- Beating poverty with research?
- When market research helps combat extreme poverty
- Glocalities contributes to unique call for friendship across faiths
- 5 Key Elements of a Successful Sustainability Campaign
- How to Re-frame and Connect with NGO Campaigns
- Urgent Need for Marketers To Tap Into Muslim Consumer Potential
- How To Tap Into The Potential of Muslim Millennial Consumers
- Failing to Tap into Muslim Consumer Potential Costing Billions
- Why Most Millennial Marketers are Failing
- 3 Challenges the EU Must Overcome
- Values-based Research Reveals: The Search for Extraterrestrial Life Fascinates Billions
- How the World of Glocalities App Helps You Create Successful Campaigns
- Purpose Driven Marketing: 3 Key Ingredients for Ubiquitous Success
- The World of Glocalities App: A Review By Richard Wolffe
- Bill Gates Cites Glocalities Poverty Study in Annual Letter
- Reframing Sexual Rights in a Time of Growing Populism
- Groundbreaking Dutch Idea Changes the Lives of Seniors with Severe Dementia
- The Predictable Backlash on Gillette's 'Toxic Masculinity' Campaign
- How Bugaboo Uses Glocalities Segments To Align Sales and Marketing with Actionable Personas
- Developing the World of Glocalities App To Access New Audiences
- Glocalities Joins GlobalCitizen in Celebrating the 100th Anniversary of the Birth of Nelson Mandela
- Obama and Mandela Way More Popular Than Trump and Putin
- Historical Declaration of Friendship Across Religions
- Successful Market Entry Strategies: A Structural Approach
- Business leaders from 35 countries gather in the Peace Palace for the Nudge Summit
- New Year’s Announcement: Glocalities Now Independent Company
- Glocalities Officially Took Off With a Roaring Launch Event!
- Glocalities in the News - Segmentation Study for Flowers
- Glocalities Launch Event: Celebration Party
- Fresh 2019 Data Available: Worldwide Target Audience Insights
- About
- Cases
- Communication & Campaigning
- Brand Positioning
- Growth strategy & market entries
- Target Audience & Profiling
- Own The Debate: Message Framing Strategies for NGOs
- Cultural Differences: China and Europe
- Van Gogh Museum: Visitors
- NBTC: Chinese Tourists
- When Market Research Helps Combat Extreme Poverty
- Unilever Sustainable Living Plan
- Campaign for Change
- Exploratory Insights
- Growth Strategies
- Market Entries
- Segmentation & Personas
- Values Based Brand Positioning Strategy
- Intercultural Communication
- Campaigns & Storytelling
- Reports
- Mobilizing Support for Financing the Green Transition
- Trend Report Polarization
- Harnessing Solar Power
- New Consumer Insights: Shifting Priorities and Attitudes in the Market for Durables
- Trend Report: Cultural Revolution Among Gen Z
- Report: Overcoming Gender Stereotypes in Leadership
- Leaders of World’s Faiths to Visit Ukraine
- Report: Surging mass recognition of threat to planet
- Report: The two faces of the COVID-19 impact on values
- Meet Gen Z: redefining gender roles and challenging patriarchy
- Report Trust in the United Nations
- How does COVID-19 affect fundraising & campaigns for NGOs
- Impact Of Social Shifts On Branding And Communications
- Shrinking World
- World Calls Upon Billionaires to Contribute
- China COVID-19 Lockdown Trend Report
- Trend Report: Global Rise in Environmental Concern
- China & Europe
- European Parliamentary Elections
- The Different Faces of Sustainability in China, USA and Europe
- Riding the Next Wave of Globalization
- Aligning With Beauty Brands Shoppers Around the Globe
- A Nike Case Study
- Cutting Edgers Around the Globe
- ING Report: Bridging the Empowerment Divide
- Towards 2030 Without Poverty
- Divide Between Social and Self-oriented Rich
- The Disruptive Mindset of Millennials Around the Globe
- Why Elites Are Failing and People Revolt
- Eco-conscious Report
- The Potential For a Global Message of Friendship
- Tapping into The Muslim Consumer Potential
- Majority of Humanity Say We Are Not Alone in the Universe
- Mandela's Dream Under Threat By Global Pessimism
- Activating Millennial Changemakers for a Decade of Delivery
- Activating the Global Rich to Close the SDG Funding Gap
- Client cases
- Marketing insights
- Inclusivity & Gender
- Intercultural communication
- Market Entries
- Growth strategies
- Brand positioning
