Use Glocalities insights to strategically position and develop your brand in a competitive field by aligning with the values perspectives, lifestyle choices and psychological triggers of your (prospective) customers.

Glocalities unlocks the human experience by profiling your target audience based on values, lifestyle, psychology and trends as well as sociodemographic information.

Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.

Glocalities research offers crucial insights into the archetypes and psychological persuasion tactics that enable you to employ impactful storytelling that fits your audience.

User personas are great instruments to bring your target audiences to life and to give focus to the execution of your marketing/communications strategy.

Glocalities provides strategic insights into cultural differences and similarities in values between and across countries, markets and cultures to fine-tune your intercultural marketing and communications.

Glocalities offers a method to structure data and discover the hidden patterns within your audience