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Glocalities

Step into the shoes of your target audience. Worldwide.

Marketing intelligence based on connecting values, lifestyle and psychology.


World of Glocalities online tool

Global insights for growth at your fingertips. Save time and money with direct answers to your questions. Select your target audience and make your journey!

Try the tool yourself Powered by Motivaction

Glocalities

Step into the shoes of your target audience. Worldwide. Marketing intelligence based on connecting values, lifestyle and psychology.

World of Glocalities online tool

Global insights for growth at your fingertips. Save time and money with direct answers to your questions. Select your target audience and make your journey!

Powered by Motivaction

Business Applications

Learn how we help you activate your international target audiences, make your campaigns more impactful and grow your business or organization.

Brand positioning strategy
Target audience
Campaign 4 change
Storytelling
User personas
Intercultural communications
Data applications & Algorithms

Use Glocalities insights to strategically position and develop your brand in a competitive field by aligning with the values perspectives, lifestyle choices and psychological triggers of your (prospective) customers.

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Glocalities unlocks the human experience by profiling your target audience based on values, lifestyle, psychology and trends as well as sociodemographic information.

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Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.

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Glocalities research offers crucial insights into the archetypes and psychological persuasion tactics that enable you to employ impactful storytelling that fits your audience.

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User personas are great instruments to bring your target audiences to life and to give focus to the execution of your marketing/communications strategy.

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Glocalities provides strategic insights into cultural differences and similarities in values between and across countries, markets and cultures to fine-tune your intercultural marketing and communications.

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Glocalities offers a method to structure data and discover the hidden patterns within your audience

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Global survey

Glocalities delivers marketing intelligence to activate international audiences based on shared values, lifestyle, and psychology. We have interviewed more than 165,000 people from 27 countries in three waves of global fieldwork.


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Contact

Contact us for a free consultation to discuss your challenge, get inspired with instant marketing insights and learn how we might be able to help.

Martijn Lampert

+31 20 589 83 70

m.lampert@glocalities.com
Roel Schoemaker

+31 20 589 82 50

r.schoemaker@glocalities.com