STEP INTO THE SHOES
OF YOUR TARGET AUDIENCE,
WORLDWIDE

& realise sustainable growth across markets

Discover our research & values-based approach to identify, profile, and connect with your target audiences and purpose - all without the need of running your own international ad hoc survey
ikea client of glocalities

Ikea

heineken client of glocalities

Heineken

ING bank client of glocalities

ING

Greenpeace client of glocalities

Greenpeace

Philips client of glocalities

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Unicef client of glocalities

UNICEF

G-star raw client of glocalities

G Star Raw

Van Gogh Museum client of glocalities

Van Gogh

Unilever

Our vision on marketing research across cultures

We enable our clients to grow internationally - by deeply connecting and resonating with target audiences. Based on high quality survey research in 35 countries among 300,000+ people our consultants provide cross-cultural marketing and sustainability insights. Clients who are up to it can directly tap into our database, 24/7. They subscribe to the unique World of Glocalities Insights Solution for understanding citizens and consumers.

We uncover insights about audiences by diving deeper into:

VALUES

Adopted during the
formative life phase

PSYCHOLOGY

Traits which define the personality

LIFESTYLE

Choices which express
identity

CULTURE

Collective traits shaping
society
MORE ON OUR GLOBAL SURVEY
LATEST NEWS & REPORTS
News
Reports
EXPERTISES & CASES

We have a wide variety of expertises available.
Curious to see it in practice? Read our cases. 

Use the right narrative, messaging & tone of voice to communicate effectively.
Strategic positioning and development of your brand in a competitive field.
Grow your brand across market and strategic audiences
Identify, quantify and profile your target audiences and build personas.
MORE ON OUR CASES

GLOCALITIES COMPASS

12 research tools that provide an in-depth understanding of any target audience, based on the latest insights from marketing research, social psychology, and cross-cultural values studies. The analyses are based on over 2,500 data points. Hover over each of the compass' parts to learn more about the available data.
Wheel of Glocalities
Wheel of Glocalities
GLOCALITIES INSIGHTS SOLUTION
The Glocalities Insights Solution App is a unique research based, visual and intuitive web based profiling tool that enables you to deeply understand:
  • Consumer insight generation
  • Strategic & tactical marketing

  • Social and environmental sustainability

  • New product development
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Part of Motivaction International Holding
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