How do countries differ from each other regarding values and cultural norms? How can you glocalize your organization or brand to adapt to local cultures and trends? Cross cultural research is for comparing human behaviors across two or more cultures. When you want to reach consumers who are culturally different from them, cross cultural marketing must be the approach. Cross cultural marketing will enable you to target similarities across ethnic groups, leveraging ethnic insights to reach across multiple ethnic markets, including the general market. To advance and expand our knowledge beyond the confinements of our particular surrounding context, encompassing a universal perspective in understanding human behavior we need cross cultural research. 

Glocalities provides strategic insights into cultural differences and similarities in values between and across countries, markets and cultures to fine-tune your intercultural marketing and communications.

Glocalize Your Organization and Brands

Multinationals and international organizations operate on two levels. At the global level, they are riding the wave of globalization, establishing a global brand name and managing a diverse staff of employees from different countries. At the local level, they have to adapt to local cultures, demands, and needs. This dual challenge of globalization and localization is called glocalization. Glocalities offers the market intelligence to address this globalization challenge by analyzing countries or markets based on values, lifestyles, trends and attitudes.