Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.
It is impossible to change people’s deeply embedded values in a campaign. But if you can frame your campaign message based on shared values, tap into trends (or countertrends) in society and build a story, you can help change people’s attitudes and behavior. Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.
Campaign strorytelling means using a narrative to communicate a message with your target audience. Storytelling in campaigns help consumers to understand why they should care about your brand or feel something enough about your brand that it will inspire them to action.
A mission statement and key values are the heart of corporate communications. How can you use these values to build stories that resonate with your audiences and brand lovers? How can you link your sustainability narrative more directly with consumer needs to fuel sustainable growth? Glocalities research offers crucial insights into the archetypes and psychological persuasion tactics that enable you to employ impactful campaign storytelling that fits your audience.
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