Campaign storytelling connects. Whether between two people or between an individual and a company, stories help us understand what the other person is saying. Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.
It is impossible to change people’s deeply embedded values in a campaign. But if you can frame your campaign message based on shared values, tap into trends (or countertrends) in society and build a story, you can help change people’s attitudes and behavior. Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.
