Developing Personas

The first step of understanding target audiences is  developing personas. User personas are great instruments to bring your target audiences to life and to give focus to the execution of your marketing/communications strategy. With our large-scale global survey specialized in values, lifestyle, psychology and visual stimuli we are able to develop personas of your customers using insights into the human experience, zooming in on different (sub)cultures and markets.

Glocalities NBTC personas Glocalities NBTC personas

NBTC: Chinese Tourists

Glocalities Van Gogh Museum personas Glocalities Van Gogh Museum personas

Van Gogh Museum: Visitors

Glocalities children's fashion brand personas Glocalities children's fashion brand personas

International Stroller Brand

Consumer Profiling for Food Company

Flower Council

Glocalities: Glocalities:

International Travel Company

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Part of Motivaction International Holding
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