Segmentation & Creating Personas
The first step of understanding target audiences is creating personas. User/buyer personas are great instruments to bring your target audiences to life and to give focus to the execution of your marketing/communications strategy. A persona helps give a face to the ideal customer a brand is trying to attract. However, another efficient tactic consists in exploring contrasts and differences. With our large-scale global survey specialized in values, lifestyle, psychology and visual stimuli we are able to create personas of your customers using insights into the human experience, zooming in on different (sub)cultures and markets.
