Human decision-making is to a great extent driven by intuition, instincts, and emotions. You can only grow your business through connections with people at a deeper level.
Glocalities is a marketing consulting firm that unlocks the human experience by profiling your target audience based on values, lifestyle, psychology, and trends - as well as sociodemographic information. Marketing consultant Simon Sinek famously stated:
“If you don’t understand people you don’t understand business"
Psychographic segmentation research is the key to know your audience. To understand your target audiences you need to know the motivational drivers of their behavior:
the values adopted during their formative life phase
the psychological traits which define their personality
and the lifestyle choices which express their identity
The reason why Glocalities differ from other marketing consulting firms is that Glocalities' research uses the latest insights of behavioral psychology, cross-cultural values research, segmentation, and marketing research. We deliver practical insights into the motivational drivers of your target audience and unlock their lifestyle and experience on a deeper level. Our psychographic audience segmentation offers many new insights and inspiration for activation.
As a marketing consulting firm our work always starts with a deeper understanding of your target audience as the beginning of your journey through deep-dives, custom research, or the World of Glocalities application. To optimize the impact of the insights and implement them effectively within your organization, we can combine it with the following services:
Strategic workshops (translating the data into strategic decisions within your organization)
Product development workshop (identify new product development possibilities)
Partnership workshop (brands, celebrities/ influencers that resonate with your target audience)
Campaign development (develop messaging that resonates with your target audience)
Persona development (creating a data-based persona that reflects your target audience)
World of Glocalities Application training (how to use the tool)
To discuss all possible implementation opportunities, contact us.
Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.
Copyright Glocalities International B.V.
Part of Motivaction International Holding
Marnixkade 109F, 1015 ZL Amsterdam
T: +31 (0)20 589 83 73
IBAN: NL97 RABO 0334 8899 36