As a marketing consulting agency, Glocalities provides marketing services with advances in conducting market research and revamping marketing strategy.

Glocalities differs from other marketing consulting agencies by its sophisticated segmentation model.  Our unique segmentation model is based on the premise that people’s behavior and opinions are shaped by value orientations that are deeply embedded within persons and society. To understand people you need to understand their values. This is what we research globally every year. We are a unique international research agency focused on values.

Our global database includes information about the values, trends, archetypes, lifestyle, consumer behaviour and brands, persuasion tactics, sustainability, politics, media preferences, and demographics of your target audience. 

For many companies, staying true to their values ​​and maintaining a strong brand while remaining relevant in marketing can be difficult. Trends come and go, and it can be difficult to decide if it's wise to deviate slightly from your marketing strategy and follow suit.

Trends are short-lived hype that are often quickly forgotten. Values, on the other hand, do not change overnight. That's why, as a marketing consulting agency, we help you understand the values ​​of your target audience. We take you on a journey that not only looks at trends but also reveals many valuable insights about your audience.

What makes us unique as an international research agency is that we put "Values" at the heart of all our research, from small research projects to our annual global surveys.

Read more about the variables in our global survey here.