Skip to main content

Trendy International Stroller Brand

BUSINESS CHALLENGE
  • To distinguish the brand from the fierce competition in foreign markets
  • Market growth: identify the area of current success and the area of future growth
  • Making marketing and communication more effective, while taking cultural differences into account

GLOCALITIES SOLUTION

Step 1: Values-based segmentation in order to identify interesting target audiences

Step 2: Deep dive into client markets and exploration of the values-based Glocalities segments

Step 3: Research into the purchasing behavior of the brand, and the conversion rate to identify the segments with future growth potential

Step 4: Hold workshops on cultural differences and commonalities between markets and segments, and on how to interact more effectively with the biggest customer segment.

Glocalities Case Study Strollers

BUSINESS IMPACT
  • A strategy of adapting communication and marketing of the home market to markets with different values make up.
  • Two core primary and one secondary target audience were identified with their detailed profiles. The marketing strategy was adjusted to target the future growth segment.

*numbers and markets were changed to protect the confidentiality of the client


Authors

Roel Schoemaker

Principal Strategy Consultant
+31 (0)20 589 82 65
logo glocalities
Latest
About
Glocalities Insights Application
Contact

Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.

Glocalities terms & conditions

Copyright Glocalities International B.V.
Part of Motivaction International Holding
Marnixkade 109F, 1015 ZL Amsterdam
The Netherlands
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +31 (0)20 589 83 73

KvK: 73044873
IBAN: NL97 RABO 0334 8899 36
BIC/SWIFT: RABONL2U
VAT: NL859332500B01