The reason why Glocalities differ from other marketing consulting firms is that Glocalities' research uses the latest insights of behavioral psychology, cross-cultural values research, segmentation, and marketing research. We deliver practical insights into the motivational drivers of your target audience and unlock their lifestyle and experience on a deeper level. Our psychographic audience segmentation offers many new insights and inspiration for activation.
How? [Our tools]
[Our methods]
[Our services]
As a marketing consulting firm our work always starts with a deeper understanding of your target audience as the beginning of your journey through deep-dives, custom research, or the World of Glocalities application. To optimize the impact of the insights and implement them effectively within your organization, we can combine it with the following services:
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Strategic workshops (translating the data into strategic decisions within your organization)
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Product development workshop (identify new product development possibilities)
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Partnership workshop (brands, celebrities/ influencers that resonate with your target audience)
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Campaign development (develop messaging that resonates with your target audience)
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Persona development (creating a data-based persona that reflects your target audience)
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World of Glocalities Application training (how to use the tool)
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etc.
To discuss all possible implementation opportunities, contact us.
By psychographic segmentation research you learn:
- What are the dominant values among your audience? And what are their psychographic audience segmentation profiles?
- How do these values manifest themselves in the lifestyle choices of your target audience? What music do they like? What are their favorite sports and games? Who are their heroes?
- How can you best persuade your audience? Do they tend to be outgoing, conventional, warm or open to new experiences? Which persuasion tactics work with them: ‘foot in the door’, ‘social proof’ or ‘humor’?
- What trends, such as vitality or flex-gender roles, are salient among your audience? What countertrends can you tap into?
- How do they behave as consumers? What are their main considerations when buying a product? Which brands are they attracted to?
- How do they act socially and politically? What charities and causes do they support?
- What is their age, level of education, income situation, gender, family situation?
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