Identifying the right audience for your business and understanding the needs of buyers in that market are fundamental to effective marketing efforts.
A target group is a defined group of potential customers for a product or service. To ensure your marketing message resonates with your target audience, you need to know who your target audience is and what their interests are.
Your target audience is often just a portion of your wider customer base. By choosing to market to only one target audience, rather than all reachable customers, companies can ignore prospects who are less likely to convert because they do not match the product or service being offered. This way you avoid wasting marketing resources and can focus solely on your target audience insights.
