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aviko case glocalities

Aviko

As Europe’s largest producer of potato products in the out-of home segment and one of the top five global market leaders, Aviko connects people, cultures and tastes by bringing joy to tables all over the world.

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Make cross-cultural comparisons

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Co-create solutions together and bring Aviko marketers from different countries on board

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Increase sales in CEE countries


‘’Ingeborg Blaauw, Global Brand Development Manager at Aviko’’

Challenge and solutions

Aviko Ingeborg Blaauw

“After the project was completed, we measured an increase in sales in CEE countries between 12-16 %.”

- Ingeborg Blaauw, Global Brand Development Manager at Aviko
Aviko Ingeborg Blaauw

“After the project was completed, we measured an increase in sales in CEE countries between 12-16 %.”

- Ingeborg Blaauw, Global Brand Development Manager at Aviko

What were the results of this research project? 

All the country teams were on board with the established target audiences with a clear idea of how to communicate with them, which NPDs to focus on and how to use centralized marketing assets. After the project was completed, we measured an increase in sales in CEE countries between 12-16 %.

Have you used Glocalities services since this project

Yes, we have done several follow-up research including concept tests and market deep dives. We also have a subscription to Glocalities Insights Platform which helps local marketers create insights based on the Glocalities database themselves throughout the year.

Get in touch with us to learn more about how we helped Aviko and what we could do for you:

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