Client case · Limitless You Games

Limitless You Games - From Player Values to Game Design: Bridging Adventure and Mindfulness

The mission of Limitless You Games is to develop immersive gaming experiences (backed by neuroscience) with calming effects - bridging adventure with mindfulness. We enhance wellbeing, balance & positive emotions through exciting storybased gameplay.

Client:

Limitless You Games
Expertise:

Segmentation & Personas
Market:

Gaming & Wellbeing

Audience

Create the profiles of the target player personas
Approach

Align the game development with personality traits balancing
Impact

Adjust branding and marketing based on international data

The challenge

Understanding the target players

Limitless You Games wanted a clear understanding of its target player personas: who they are, what drives them, their values and their emotional decision-making factors. The company also wanted to use these findings to inform its game design.

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Who are the target players, what drives them and how can these insights inform game design?

Our Approach

Using international data throughout development

Identify the right data

We began with discussions and brainstorming sessions to understand the project and identify the most relevant data. Our international research provided insights into values, lifestyles and archetypes.
Use research as a development reference

Limitless You Games used our data to check whether its game design, creative direction, visual art, aesthetics and soundscapes aligned with the international research.
Shape branding and marketing

Our data helped define the player personas, shape the brand tonality and support the creation and organization of marketing content.

The outcome

What the client gained

Detailed player personas

The Values, Lifestyle and Archetypes data helped Limitless You Games define its target player personas and understand their values and emotional decision-making factors.
Research-guided game development

Limitless You has been using data from Glocalities as a reference - making sure their game design, creative direction, visual art and aesthetics, soundscapes align with what the international research was showing them. Whemever important decisions were made, they checked if the development side matched the data.
Direction for branding and marketing

On the branding and marketing side, the data helps in carving out the specifics of all the player persons, crafting the brand tonality and creating, oeganizinng marketing content.

There is no one-size-fits-all approach to wellbeing.

Through the research, Limitless You Games were able to see that ther is no one single way to approach wellbeing and individual personality has a lot to do with tho we solve the problem. This is reassuring as Limitless You Games aims to provide an immersive gaming experience catering to different personality traits and how they can be balanced.

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“We have been using the data from Glocalities as a reference—making sure our game design, creative direction, visual art and aesthetics, and soundscapes align with what the research was showing us.”

Nitesh Gupta and Jeena Earthiva

Founder & CEO and Co-Founder & COO, Limitless You Games

In short

From data to campaign decisions

We provided international Values, Lifestyle and Archetypes data that Limitless You Games used to inform its player personas, game design, creative direction, branding and marketing during development.

Client evaluation

The collaboration with Glocalities was very much aligned with what we were looking for. We had insightful discussions and brainstorming sessions in the beginning, which then led to finding the right data for us. Martijn guided us with his extensive knowledge on studying human behaviour data. He and his team were there to answer any questions we had and would follow up with us to provide more support.

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