What is Concept Testing?
The market is quite competitive today. Companies launch new products, update existing ones, and give discounts daily in an effort to draw in customers. According to market research, successful new goods account for more than 25% of all sales and profits.
Before introducing a product or service, you can test your concepts by asking potential consumers what they think about them. This research technique is known as concept testing. As a result, you may determine your consumers' acceptability and willingness to purchase and make important decisions prior to the launch.
By collecting direct feedback from your target market, concept testing enables you to improve a product concept, advertising campaign, new logo, or even a landing page. It can be as quick and easy or complex and iterative as you require.
By gathering feedback from the consumer segments that make up the target market, concept testing research assists teams in evaluating product development, an advertising campaign, or even a message or claim. Making the effort to test before you implement can help you prevent mistakes, customize goods for potential customers, and provide you with data to sell your ideas across your organization.
The appropriate kind of testing can help solve a variety of business problems such as logo testing, name testing, package testing or messaging and so on.
Why Do Companies Need Concept Testing?
Adopting the trial-and-error approach is expensive. Therefore, gathering actionable market insights through idea testing before beginning implementation aids in making the best choices and focuses the efforts.
As a concept testing agency, Glocalities provides influential product decision-makers with top-notch, simple-to-read research. We remove the ambiguity and guesswork from product research by utilizing our data science skills and best-in-class methodology while making our insights incredibly straightforward.
Glocalities underlying the framework of worldwide values and psychographic database allows for additional dimensions in concept testing compared to other companies:
If you would like to have further information or have a chat about how we can help you as a concept testing agency, please contact us!
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