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Cutting Edgers Around the Globe

The world is more volatile, uncertain, complex and ambiguous than ever before. In such a fluid environment, companies and organizations need to quickly respond to new trends, in order to maintain their competitive edge and sustain their business growth.

Who are the change makers behind innovations and groundbreaking ideas? Based on global consumer research, Motivaction and Cosight identified a small yet influential group: The Cutting Edgers, which fits with the seven principles from the life and work of Leonardo da Vinci (for example curiosita, arte / scienza and corporalita). With this groundbreaking Flash Report, Motivaction International and Cosight deliver a selection of the latest insights and foresights into Cutting Edgers from 20 countries.

Why should you download this report?

Today's changing world requires your company to be ultra-responsive to new demands and challenges. But how do you know what the future entails?

By keeping in touch with Cutting Edgers.

Cutting Edgers are the agents of change in times of a new renaissance. They make significant changes happen around the globe, and act as harbingers of the future.

This flash report will help you to:

1. Understand what is going on among Cutting Edgers in your market;
2. Get ideas on how to work with Cutting Edgers on innovations;
3. Find the right touch points to attract Cutting Edgers.

Here's how you can take your global brand to the next level:

1. Sign up today;
2. Receive the report;
3. Read the report;
4. Implement the advice.

The report will help you to identify and align with Cutting Edgers globally and create messaging that appeals to them in various key markets.


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Martijn Lampert

Research Director

+31 20 589 83 70

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