Client case · Bertelsmann Stiftung

Bertelsmann Stiftung - Making Young Voices Heard: Understanding Trust and the Future in Germany.

Through its projects, studies and events, the Bertelsmann Stiftung stimulates debate and provides impetus for social change. Serving the public good and having a sustainable impact are the fundamental principles underlying its activities. The foundation's initiatives not only generate solutions, they also provide empirically sound guidance for a broad public.

Client:

Bertelsmann Stiftung
Expertise:

Policy Research
Market:

Public Policy & Civil Society

Audience

Empower and inspire the next generation
Approach

Understand trust, future expectations and concerns among young people
Impact

Stimulate debate in Germany through research

The challenge

Young people often do not feel heard or seen

Bertelsmann Stiftung’s “Young People and Society” project aims to empower and inspire young people to get involved in civil society. In the course of their project work, they discovered that young people often did not feel heard or seen - especially not by politicians. They wanted to explore their trust in institutions, but were also interested in how they see the future and what issues concern them.

?

How do young people view institutions, the future and the issues that concern them?

Our Approach

Putting comparative data to work

Clarify the research questions

Through our initial discussions, we developed a clear understanding of the project and identified how our existing data could be used to address its questions.
Analyze the relevant data

We analyzed data on young adults’ trust in institutions, expectations for the future and concerns about major societal issues.
Provide comparative context

We provided insights that could be compared over time, between countries and across generations.

The outcome

What the client gained

Widespread concern about the future

Many young people were concerned about social justice, human rights and climate change. Around half expected conditions to worsen, particularly regarding climate change and living standards.
Public interest in the findings

Bertelsmann Stiftung published the results to stimulate public debate in Germany and reported considerable public interest in the data and insights.
Research that sparked interest

Bertelsmann Stiftung published the findings, generating considerable public interest and bringing young people’s concerns into the wider debate.

52%

Of young adults surveyed lacked trust in government

Around half of the young adults surveyed lacked trust in key political institutions.

While 52% lacked trust in government and 45% lacked trust in parliament, around two-thirds expressed confidence in democracy and the European Union.

''

“There was a lot of public interest in the data and the insights gained from the research.”

Dr. Regina von Görtz

Senior Project Manager, Education and the Next Generation, Bertelsmann Stiftung

In short

From data to campaign decisions

We used our data to analyze young people’s trust in institutions, expectations for the future and societal concerns. Bertelsmann Stiftung published the findings to stimulate debate in Germany and reported considerable public interest in the research.

Client evaluation

The collaboration with Glocalities was very good. Both on a professional and personal level. Glocalities is very service-oriented and reliable. Short-term changes or requests on our part were always handled very quickly. Even after the contract had expired.

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