Skip to main content

Helping Define the Brand Positioning for Big Green Egg Europe

Glocalities contributed to the brand positioning and new market entry strategies of Big Green Egg in various European key markets. 

Discover what we did for Big Green Egg:


We helped Big Green Egg Europe to:

  • Understand how to strengthen the BGE brand positioning in Europe to attract the right target audience and sales
  • Define the brand DNA to be used as a base for BGE positioning and its brand communication across agencies, time and markets
  • Define which are BGE target audiences across European markets and profile them in terms of values, lifestyle, media usage, shopping behavior
  • Prioritize the market entry and market growth of BGE in different European markets based on the estimated probability and potential size of BGE’s market entry success

  • We profiled the most relevant target audiences in the BGE’s European markets based on values, lifestyle, and shopping behavior
  • Analysis of potential European markets based on a specific set of criteria
  • Crafting prioritization strategies of the European markets based on a set of fixed criteria and objective data

  • Quantification and profiling of the groups
  • Optimization of BGE’s brand positioning and target audience fit
  • Recommendations on which countries to pay particular attention to when commercializing the product

*numbers and markets were changed to protect the confidentiality of the client


Mash Muravina

Sr. Research Consultant

Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.

Glocalities terms & conditions

Copyright Glocalities International B.V.
Part of Motivaction International Holding
Marnixkade 109F, 1015 ZL Amsterdam
The Netherlands

T: +31 (0)20 589 83 73

KvK: 73044873
IBAN: NL97 RABO 0334 8899 36
VAT: NL859332500B01

Powered by © Totoweb and Gonta Creative Agency