Glocalities Officially Took Off With a Roaring Launch Event!
At the beginning of this year, research agency Motivaction announced that her international activities through the Glocalities model and program would be transferred into a separate company.
The activities that grew to apr. €2 mln revenue in the last year have resulted in a team of 12 research consultants and data-analysts. Glocalities CEO Pieter Paul Verheggen: “Under the umbrella of Motivaction, the development of the Glocalities research program has accelerated. We are now able to support marketeers in over 30 countries. With the latest World of Glocalities software application, marketeers have access to the Glocalities consumer database with real-time information about consumer profiles, trends, persuasion tactics and more. For sustainable growth, it is of great importance that Glocalities can develop her own strategy with dedicated management.”
An announcement like this most certainly requires a proper celebration: on Thursday, March 7th, 2019, the new Glocalities organization was launched through a festive event at the A’DAM Toren.
Motivaction and Glocalities are both members of Motivaction International Holding
More information about Glocalities: Pieter Paul Verheggen (CEO) and Martijn Lampert (Research director)