In this flash report, we demonstrate that Nike users worldwide are ambitious and status-driven individuals, who are geared towards physical vitality, early adoption and being noticed. However, at a regional level, nuanced differences emerge.
Motivaction International and THT Consulting combined their expertise and powerful research tools for recognizing, mapping and using cultural differences to the advantage of companies, such as Nike. The combined approaches offer an excellent opportunity to overcome regional barriers and generate local top spins in sales and brand performance.
Cultural differences create tremendous opportunities, but also enormous challenges for multi-nationals. Successful global brand navigation in an international field of cultures requires an understanding of local consumer preferences, lifestyles and values.
This flash report will help you to:
Here's how you can take your global brand to the next level:
The report will help you to understand cultural differences and their influence on local consumer demand. Give you detailed insights into how to position your global brand to appeal to consumers in various local cultures.
+31 20 589 83 70
Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.
Copyright Glocalities International B.V.
Part of Motivaction International Holding
Marnixkade 109F, 1015 ZL Amsterdam
T: +31 (0)20 589 83 73
IBAN: NL97 RABO 0334 8899 36