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Scrambling Boundaries: Big Green Egg's Journey  into Europe | Glocalities Academy Webinar

How Big Green Egg repositioned the brand and increased its sales with more impactful campaigns on specific target audiences. 

We are happy to announce an upcoming Glocalities Academy webinar, in which we will be discussing how different markets need different approaches, and why values-based personas are the key to market growth. You’ll learn the process from beginning to end of identifying a values-based target audience to executing new markets.

Moreover, you'll 

  • Discover how Big Green Egg repositioned its brand, leading to increased sales and more impactful campaigns.
  • Gain valuable insights from experts with extensive experience in international campaign development, brand-building, and audience segmentation.

This online event will be hosted by Roel Schoemaker - Glocalities’ Principal Strategy Consultant and Mash Muravina - Sr. Insight Consultant and we will be having a client speaker, Amber Eekhout - Big Green Egg Europe’s Marketing Manager. We will show how Glocalities' values-based insights into consumers, helped Big Green Egg to reposition the brand and to find new target audiences in order to grow the brand in Europe 

Join us! | On the 2nd of November at 4 PM (CET)

Roel has been advising clients on aspects that affect the lives of consumers in the areas of living, working, shopping and leisure for more than 20 years.

Mash Muravina has specialised in inclusivity research within Glocalities with NGOs and corporations like Estée Lauder and Always as well as FMCG strategy projects ranging from cutting-edge start-ups to multi-nationals like Heineken and Unilever.

Amber has more than 10 years of experience in brand-building, brand activations and creating successful campaigns that drive business growth.

Mash, Roel and Amber will share their insights on building successful international campaigns, and how to leverage value-based audiences.

To participate in this webinar, please register.

See you on the 2nd of November!

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