The eco-conscious consumers are more price conscious and prefer local brands. However, they are also 3 times more likely to buy an innovative product if it has a strong environmental focus.
The inner values of eco-conscious consumers are quite different versus non-eco-conscious consumers. Tapping into these values and their preferences increases the effectiveness of your marketing and sales efforts. This analysis on a global scale gives you a clear view of how to target this specific segment of consumers in order to be successful. Do you want to understand what this means for your organization, brand and/or product category?
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