Our first webinar took place on 29 March was about “Building Brands Across Borders” using international segmentations.

This event was hosted by Martin Schiere - Glocalities’ Principal Marketing Strategy Consultant and Ingeborg Blaauw – Aviko’s International Marketing Manager as a guest speaker.

Martin has been working as a Researcher and Marketer for 15 years and with his deep experience in Marketing, he has been helping many Marketers with global brand management and building brands. Ingeborg has been working as Int. Marketing Manager at Aviko for 12 years and her growth strategy and marketing work resulted in an increase in sales in the CEE countries of between 12%-16%.

Martin and Ingeborg shared their insights on entering new markets, growing your presence in other markets, and managing brands internationally.

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