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Riding the next wave of globalization

Five challenges multinationals face in developing markets

Companies’ love affair with developing markets is coming to an end. Like many new lovers, the seduction and passion is wearing off to be replaced by a cold-hearted appraisal of the pros and cons of the relationship. A closer inspection reveals five, often hidden, challenges for Multinational Corporations. The good news is that by meeting these challenges, multinational corporations (MNCs) have the opportunity to ride the next wave of Globalisation and beat the competition.

Glocalities report on challenges multinational face in developing markets

Why should you download this report?

Does your company's boardroom have concerns about the level and pace of expansion in Developing Markets? Are you looking for new insights on how to position your global brand to appeal to specific local markets?  

This flash report will help you to:

  1. identify consumer trends in developing markets;
  2. understand your brand's local customers;
  3. create local marketing to appeal to key customers.

Here's how you can take your global brand to the next level:

  1. Sign up today;
  2. Receive the report;
  3. Read the report;
  4. Implement the advice.

The report will help you to position your global brand and optimize your local marketing to be successful in developing markets.


Martijn Lampert

Research Director

+31 20 589 83 70


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