China & Europe

The tiger awakens: blending cultural ingredients for growth.



China's size and growth can be an opportunity, but it can also be a pitfall. For example, where do you begin? Every target group that you select in China is sizeable, but choosing, understanding and reaching the right consumer segment is, in reality, the great challenge for western marketers.

Martijn Lampert
Martijn Lampert
+31 20 589 83 70

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