By adding your own questions to our Glocalities database, we can further zoom on the topics and audiences that are relevant for your business challenge.
Think of:

• Enriching your segmentation (e.g. by adding statements that define your audience)
• Validating trends or hypothesis (e.g. by asking the opinion about topics which are relevant for you)
• Profiling your brand consumers (e.g. by asking them in which occasions, for which reasons and with which frequency they use your products)
• Fine tune your communication strategy for your target audiences (e.g. by testing messages and campaigns)
• Develop & enrich Personas (e.g. by asking domain specific questions)

This way, you won’t only know how often your clients consumer your products or which messages are more appealing to each target audience, but also what are the values and lifestyle of the group you are targeting. For a limited number of Glocalities clients we have reserved space to integrate up to 10 bespoke questions to the world survey, or in specific countries. The survey is completed by a representative sample of 1,000 respondents per country.