Ask your Questions to the World!
Participate in Glocalities' 6th Wave

Every year Glocalities conducts a global survey to stay on top of the latest trends and developments. Until 18 October 2020 it is possible to participate in the Glocalities world survey with your own questions and to get early access to the full new database in early 2021. All data becomes available via our online research platform, to make instant and easy analyses yourself. Our Glocalities researchers are also available for bespoke reports and analyses.

Global insights into motivational drivers

Fixed part of the global survey are the 12 Glocalities instruments to gain insights in the motivational drivers of consumer behaviour. With these instruments we can profile all kinds of target audiences based on their values, lifestyle and psychology and understand what it takes to change or induce behavioral change. It also offers the opportunity to compare countries cross-culturally and monitor changes over time. The questions behind these Glocalities instruments are mostly integrated in the first part of the survey of approximately 25 minutes which are completed by a representative sample of 1500 to 2000 respondents per country. We have interviewed more than 275,000 people from 35 countries in five waves of global fieldwork.

Bespoke data into your business challenge

By adding your own questions to our Glocalities data, we can further zoom on the topics and audiences that are relevant for your business challenge. In the second part of the survey we have reserved place for Glocalities clients to integrate up to 5 tailored questions (or 25 statements) to the world survey, or in specific countries. This part of the survey takes approximately 20 minutes and is completed by a representative sample of 1000 respondents who also participated in the first part.

Global insights into motivational drivers

You can choose in which countries you want to participate. 24 countries are fixed part of Glocalities world survey: Australia, Belgium, Brazil, Canada, China, France, Germany, Indonesia, India, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, the United States and Vietnam.
It is also possible to include extra countries that you are interested in. The Glocalities survey is conducted via online panels and is representative for the overall population 18-70 years old, based on gender, age, education andregion. In some countries, such as Indonesia and India, population segments with low access to internet certain population segments are underrepresented (underrepresentation of old, lower educated, rural).

Our offer to you

Talk to one of our specialized research consultants to find out how our data and insigths might benefit your organization. They can prepare a bespoke offer based on your specific challenges and needs.

Would you like to learn more about the survey? We'll contact you!
Please enter your name.
Fill in your last name.
Please enter your organization/business email address
Please enter your organisation.
Please enter your job title.
Please enter your country
Invalid Input


Roel Schoemaker

Principal Strategy Consultant

This email address is being protected from spambots. You need JavaScript enabled to view it.

Martin Schiere

Principal Marketing Strategy Consultant

This email address is being protected from spambots. You need JavaScript enabled to view it.
+31 20 58 98 376

Anne Blanksma Çeta

Principal Social Strategy
+31 (0)20 589 82 65
Glocalities Insights Application

Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.

Glocalities terms & conditions

Copyright Glocalities International B.V.
Part of Motivaction International Holding
Marnixkade 109F, 1015 ZL Amsterdam
The Netherlands
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +31 (0)20 589 83 73

KvK: 73044873
IBAN: NL97 RABO 0334 8899 36