Report: How does COVID-19 affect fundraising & campaigns for NGOs

Many non-profit organizations are evaluating the impact of the COVID-19 crisis on their communications and fundraising strategies. This paper provides some early insights into public attitude shifts, impacts on target audiences, how NGOs can best respond to COVID-19 in fundraising and more.

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COVID-19 NGO campaign & fundraising impact

Many non-profit organizations are evaluating the impact of the COVID-19 crisis on their communications and fundraising strategies. They need answers on some basic questions:

  • What are the main shifts in public attitudes since the COVID-19 outbreak?
  • What has been the impact of COVID-19 to relevant target audiences for NGOs?
  • How can NGOs best respond in fundraising and campaigning?
  • How valid are audience data obtained pre-COVID-19 for planning and strategizing now?

This paper provides some early answers on these questions based on our recent COVID-19 global impact study.

In this report you will find:

  • Relevant COVID-19 trends for non-profits
  • Value segments that are relevant for NGOs, including their experience of and reaction to the COVID-19 crisis
  • Recommendations for fundraising and campaigning to these value segments

COVID-19 global impact survey

The COVID-19 impact study was conducted at the high point of the first wave of COVID-19 epidemics between 22 April and 12 May 2020. The survey was conducted in 6 countries on 4 continents where the crisis has struck particularly hard: Brazil, Italy, the Netherlands, South Korea, the UK and the US.

More information

Would you like to know more about this report? Please contact Roel Schoemaker or Anne Blanksma Çeta.


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Roel Schoemaker

Principal Strategy Consultant

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Anne Blanksma Çeta

Principal Social Strategy
+31 (0)20 589 82 65

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