Ask your Questions to the World!
Participate in Glocalities' 5th Wave

Every year Glocalities conducts a global survey to stay on top of the latest trends and developments. Until 8 October 2019 it is possible to participate in the Glocalities world survey with your own questions and to get early access to the full new database in early 2020. All data becomes available via our online research platform, to make instant and easy analyses yourself. Our Glocalities researchers are also available for bespoke reports and analyses.

Global insights into motivational drivers

Fixed part of the global survey are the 12 Glocalities instruments to gain insights in the motivational drivers of consumer behaviour. With these instruments we can profile all kinds of target audiences based on their values, lifestyle and psychology and understand what it takes to change or induce behavioral change. It also offers the opportunity to compare countries cross-culturally and monitor changes over time. The questions behind these Glocalities instruments are mostly integrated in the first part of the survey of approximately 25 minutes which are completed by a representative sample of 1500 to 2000 respondents per country.

Bespoke data into your business challenge

By adding your own questions to our Glocalities data, we can further zoom on the topics and audiences that are relevant for your business challenge. In the second part of the survey we have reserved place for Glocalities clients to integrate up to 5 tailored questions (or 25 statements) to the world survey, or in specific countries. This part of the survey takes approximately 20 minutes and is completed by a representative sample of 1000 respondents who also participated in the first part.

Global insights into motivational drivers

You can choose in which countries you want to participate. 24 countries are fixed part of Glocalities world survey: Australia, Belgium, Brazil, Canada, China, France, Germany, Indonesia, India, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, South Africa, South, Korea, Spain, Sweden, Turkey, United Kingdom, the United States and Vietnam.
It is also possible to include extra countries that you are interested in. The Glocalities survey is conducted via online panels and is representative for the overall population 18-70 years old, based on gender, age, education andregion. In some countries, such as Indonesia and India, population segments with low access to internet certain population segments are underrepresented (underrepresentation of old, lower educated, rural).

Our offer to you

Talk to one of our specialized research consultants to find out how our data and insigths might benefit your organization. They can prepare a bespoke offer based on your specific challenges and needs.


Authors

Roel Schoemaker

Principal Strategy Consultant

This email address is being protected from spambots. You need JavaScript enabled to view it.

Martin Schiere

Principal Marketing Strategy Consultant

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+31 20 58 98 376

Anne Blanksma Çeta

Principal Social Strategy
+31 (0)20 589 82 65
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