*numbers and markets were changed to protect the confidentiality of the client
The segments were launched in the session with the client and used these insights as a base for building personas in the most representative way for each segment. We worked on the activation of these personas in terms of the new product development. Further, we defined the input for improvement marketing communications tactics by identifying which characteristics are relevant to create target actions in order to reach more consumers from the key segments.
Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.
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