*numbers and markets were changed to protect the confidentiality of the client
- Consulting on data-driven growth strategies within the key markets
- Optimizing marketing strategy by targeting prioritization segments with evidence-based marketing and activation
- Facilitating the implementation of research results through persona development and campaign development, product development workshop and partnership workshops.
The segments were launched in the session with the client and used these insights as a base for building personas in the most representative way for each segment. We worked on the activation of these personas in terms of the new product development. Further, we defined the input for improvement marketing communications tactics by identifying which characteristics are relevant to create target actions in order to reach more consumers from the key segments.