Brand positioning strategy

Use Glocalities insights to strategically position and develop your brand in a competitive field by aligning with the values perspectives, lifestyle choices and psychological triggers of your (prospective) customers.

Use Glocalities insights to strategically position and develop your brand in a competitive field by aligning with the values perspectives, lifestyle choices and psychological triggers of your (prospective) customers. By connecting your brand positioning with target audiences on a deeper emotional level, you distinguish yourself from competitors and build loyalty.

Values based positioning strategy 

Your current consumers are a reflection of your brand image. You can spend millions on brand tracking without understanding what makes your audience tick. With a Glocalities analysis of your consumer base, you immediately understand the return on investment that your communications in the last decade has resulted in. 


Realizing growth always starts by better aligning your brand positioning with the needs of your audience. By focusing on the values of your brand lovers you can deepen market penetration. By better aligning with the values of prospective audiences, you can broaden your brand appeal. Based on Glocalities marketing intelligence, we help identify your opportunities for growth with a positioning strategy.


Intuition, instinct, and emotions are crucial ingredients for most human decision-making. Representative data that captures these, often unconscious, characteristics of people is essential to stay ahead of the game and position your brand in a competitive landscape. We can profile your (prospective) audiences in 27 countries based on our Glocalities big data about values, lifestyle, psychology and trends. We provide an in-depth understanding of what triggers consumers in your particular market and provide insights into the drivers of human behavior.
 

 

Based on our Glocalities research you will gain insights into:

  • What your target audience needs, prefers and gets motivated by. 
  • How to claim and leverage your unique brand position and potential.
  • What chances and threats you face compared to your competition.
  • What persuasion tactics and aspirations fit with your brand.
  • How to future-proof your brand, product or organization.

 

Client testimonial

We took part in the Glocalities study so that we could understand our penetration levels for Viviscal in our two key markets and some key learnings of who they were. We got a very thorough and thought provoking deep dive which had the team thinking about the longer term. A very worthwhile exercise that took our brand planning to another level.
Vicky Metcalfe, Group Marketing Director Lifes2good | Viviscal 

Martijn Lampert
Martijn Lampert
+31 20 589 83 70