About the World of Glocalities App

EXPLORE & PROFILE YOUR TARGET AUDIENCE

Web-based tool for experts in:
Branding · Innovation · Sustainability · Research · Business development

What will the tool present?

  • Variables in World of Glocalities App
  • Screenshot Glocalities Values Segments
  • Screenshot Brands
  • Screenshot countries
  • Screenshot Value Cards

The tool is specifically designed to present the most distinguishing traits of the selected target audience when compared to another group in the population, based on normalized scores and indexes. The built-in algorithms and selection procedure minimize culturally and group specific answering patterns that appear in global surveys. Users have access to the following profiling features: values segments, trends, archetypes, values cards, lifestyle, persuasion, brand and media consumption, charity and sustainability and politics.

The World of Glocalities App improves:
Consumer insight generation · Strategic & tactical marketing · New product development

Participate in our Spring Survey!
Deadline: 30 March 2020.

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Copyright Glocalities International B.V.
Part of Motivaction International Holding
Marnixkade 109F, 1015 ZL Amsterdam
The Netherlands
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T: +31 (0)20 589 83 73

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IBAN: NL97 RABO 0334 8899 36
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