Motivaction’s renowned Mentality model uncovers the deep values, lifestyles, and motivations that shape Dutch consumer behavior. By connecting attitudes and shopping habits to core values, such as tradition, innovation, family, and achievement, we help brands truly understand what matters to their customers.​

Building on this success, Glocalities brings the Dutch Mentality approach to 65 countries, offering cross-cultural segmentation that respects local differences while revealing universal drivers. Our models empower you to identify, quantify, and activate shopper profiles—whether you’re launching a new product in the Netherlands or expanding your brand internationally.

Shopper statements serve as a powerful tool to uncover the underlying motivations and decision-making processes of consumers by using attitudes, preferences, and behaviors related to shopping, ​

Shopper questions are centered around: ​

• Value and saving money​
• Status and trends​
• Quality and sustainability​
• Convenience​
• Personal expression

Glocalities, sister company of Motivaction, provides values-based insights using data of 65 countries and over 450.000 respondents to aid leading companies in: ​

• Target audience selection & segmentation​
• Positioning​
• Cultural differences​
• Communication​
• Market entry

Whether you’re considering international growth or appealing to new segments, our research solutions can support your company’s expansion in several ways:​

• Expand your brand or product into new markets with confidence, backed by robust consumer insights.​
• Identify and understand the most interesting and relevant shopper profiles, so you can tailor your offering and communication.​
• Refine your market positioning and strategy using proven data on what motivates shoppers in different segments and countries.

Contact us to unlock the power of values-based shopper insights.