Companies’ love affair with developing markets is coming to an end. Like many new lovers, the seduction and passion is wearing off to be replaced by a cold-hearted appraisal of the pros and cons of the relationship. A closer inspection reveals five, often hidden, challenges for Multinational Corporations. The good news is that by meeting these challenges, multinational corporations (MNCs) have the opportunity to ride the next wave of Globalisation and beat the competition.
Does your company's boardroom have concerns about the level and pace of expansion in Developing Markets? Are you looking for new insights on how to position your global brand to appeal to specific local markets?
This flash report will help you to:
Here's how you can take your global brand to the next level:
The report will help you to position your global brand and optimize your local marketing to be successful in developing markets.
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