These are fundamental questions for public authorities, businesses and organizations who are grappling with the new reality and trying to adapt their policies, business propositions and priorities to the rapidly changing environment.

This research paper provides early indicators of the public impact by analysing the Glocalities survey data in China, which happened to be in the field in the period of 23 January until March 13, just before and during the lockdown measures in various Chinese cities and provinces. By comparing the results before and after 5 February (the approximate date when most affected Chinese provinces went into lockdown) we were in the unique position to measure shifts in the heat of the crisis.

The survey in China is part of the annual worldwide Glocalities survey in 25 countries, into values, lifestyles, trust and trends. This analysis provides insights into the situation in China, but also reveals patterns that may occur in countries currently affected by the COVID-19 crisis.

“The Chinese lockdown trends survey reveals that the hardship and tragedy of lives lost during the COVID-19 pandemic cause a situation of fundamental reset for populations all over the world. The Chinese results reveal ahead of the curve in other countries that amidst taking precautions, insecurity, hoarding and adaptation struggles there is an increase in service to others and etiquette. In times of isolation people increasingly value their fellow humans and especially those who are at the frontline in battling the crisis. This pattern is likely universal and applicable to most affected countries.

The current pandemic will lead to an increase in collectivist values all over the world. Only collective action can contain the COVID-19 virus. The lockdown trend survey shows an ample opportunity for billionaire philanthropists like Jack Ma and companies in all countries to step in and assist governments, healthcare workers and communities in saving lives, combatting the crisis and rebuilding society. People from all walks of life have the obligation to be of service to others and use their talents, means, determination and change power to step in and contribute.’'

"The findings from your China survey are fascinating - and exactly what Evolutionary Modernization theory would predict. By comparing responses before and after February 5, you ingeniously obtained the results of a natural experiment.’’

In the coming months, we will be tracking shifts due to the COVID-19 pandemic in a multitude of countries. If you are interested in receiving updates on our research findings, please subscribe to our newsletter. If you are interested in adding bespoke questions to these surveys, please contact Martijn Lampert or Anne Blanksma to discuss possibilities (see contact details below).

In cooperation with Reuters, we released the research findings on Monday, March 23. Immediately the news was picked up and it spread very fast, first in Western countries and later also in Asia. In total 73 media from all over the world published the article, and it is still appearing in more countries.
Below you find the main media that published about the study globally and per country:

For more information and press inquiries:
Martijn Lampert
Research Director Glocalities

T +31 20 58 98 370