China & Europe

The tiger awakens: blending cultural ingredients for growth. China's size and growth can be an opportunity, but it can also be a pitfall. Where do you begin? Every target group that you select in China is sizeable, but choosing, understanding and reaching the right consumer segment is a great challenge for western marketers.

Glocalities report on China and Europe

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Authors

Martijn Lampert

Research Director

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+31 20 589 83 70

Roel Schoemaker

Principal Strategy Consultant

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