Client case · Milieudefensie

Milieudefensie - Understanding the People Willing to Contribute to Climate Campaigns

Milieudefensie is the Dutch branch of the Friends of the Earth International network. This is the largest environmental network in the world with national organizations in 75 different countries. Together with 2 million members and donors worldwide, they campaign for a sustainable and fair world.

Client:

Milieudefensie
Expertise:

Campaigns & Storytelling
Market:

Climate & Environmental Advocacy

Audience

Have an overview of the size of its target groups
Approach

Deeply understand people who are willing to contribute to campaigns
Impact

Further refine its tone, language and story

The challenge

Understanding the people willing to contribute to campaigns

Concerns about the climate crisis are great. Many people want to contribute in their own way to tackling this major problem. The campaign of Milieudefensie focuses on large polluting companies: it is committed to ensuring that they reduce their CO2 emissions to meet the guidelines of the Paris Agreement (2015). To this end, Milieudefensie is building a major movement to put pressure on these companies through public actions and legal cases. Milieudefensie needed in-depth information about the people who would be willing to contribute to its campaigns.

?

Who are the people willing to contribute to Milieudefensie’s campaigns, what are their characteristics and how can they be reached?

Our Approach

Using a large and up-to-date database and a values-driven approach

Join forces with Glocalities

Milieudefensie joined forces with Glocalities to benefit from all the knowledge hidden in its large and up-to-date database, and also because of its values-driven approach.
Show the size and characteristics of the target group

We were able to clearly show the size of Milieudefensie’s target group, what its characteristics are, what distinguishes it from the rest and how it can be reached.
Further deepen the existing insights

This did not lead to completely new insights, but it did further deepen Milieudefensie’s existing insights.

The outcome

What the client gained

An overview of the size of the target group

Milieudefensie gained a clear overview of the size of its target group, what its characteristics are, what distinguishes it from the rest and how it can be reached.
Existing insights further deepened

The research did not lead to completely new insights, but it did further deepen Milieudefensie’s existing insights.
A refined tone, language and story

With this information, Milieudefensie can further refine its tone, its language and its story.

There is such a large group of Dutch people who support Milieudefensie’s strategy to tackle large polluting companies.

The research clearly showed the size of Milieudefensie’s target group, what its characteristics are, what distinguishes it from the rest and how it can be reached.

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“It is remarkable how much relevant data Glocalities can present.”

Wijnand Duyvendak

Project Director, Milieudefensie

In short

From data to campaign decisions

We clearly showed the size of Milieudefensie’s target group, what its characteristics are, what distinguishes it from the rest and how it can be reached. With this information, Milieudefensie can further refine its tone, its language and its story.

Client evaluation

Glocalities works quickly, is customer-oriented and has a wealth of information and analyses to offer.

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