Step 1: Values-based segmentation in order to identify interesting target audiences
Step 2: Deep dive into client markets and exploration of the values-based Glocalities segments
Step 3: Research into the purchasing behavior of the brand, and the conversion rate to identify the segments with future growth potential
Step 4: Hold workshops on cultural differences and commonalities between markets and segments, and on how to interact more effectively with the biggest customer segment.
*numbers and markets were changed to protect the confidentiality of the client
Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.
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Part of Motivaction International Holding
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