Profiling Target Audiences for an Innovative Plant-Based Food Company
Future environmental challenges are global and systematic. Therefore, our society's core systems must change dramatically to achieve long-term sustainability goals. This is especially true for food, energy, mobility, and construction systems.
The food system requires urgent and fundamental transformation to become sustainable both in Europe and globally. A sustainable transition started happening in food systems already.
Food shapes our culture and identity, sustains our economy, and influences our relationship with the natural world. Today, citizens are becoming more and more aware of the serious ecological crisis we face. That is why many are willing to work together to build a fair, transparent, and sustainable food system. As a result, we started to see new emerging innovative plant-based food companies to facilitate this sustainable transition.
Here, you can read about how we helped an innovative alternative dairy company profile its target audiences by building on and enriching its segmentation model.
*numbers and markets were changed to protect the confidentiality of the client
- Enriched profiles of the main segments with values, lifestyle and product-related behavior
- Profiling sub-segments of the primary largest segment in depth
- Recommendation on communication strategy for each segment