Helping Define the Brand Positioning for Big Green Egg Europe
Glocalities contributed to the brand positioning and new market entry strategies of Big Green Egg in various European key markets.
Discover what we did for Big Green Egg:
BUSINESS CHALLENGE
We helped Big Green Egg Europe to:
Understand how tostrengthen the BGE brand positioning in Europe to attract the right target audience and sales
Define the brand DNA to be used as a base for BGE positioning and its brand communication across agencies, time and markets
Define which are BGE target audiences across European markets and profile them in terms of values, lifestyle, media usage, shopping behavior
Prioritize the market entry and market growth of BGE in different European markets based on the estimated probability and potential size of BGE’s market entry success
GLOCALITIES SOLUTION
We profiled the most relevant target audiences in the BGE’s European markets based on values, lifestyle, and shopping behavior
Analysis of potential European markets based on a specific set of criteria
Crafting prioritization strategies of the European markets based on a set of fixed criteria and objective data
BUSINESS IMPACT
Quantification and profiling of the groups
Optimization of BGE’s brand positioning and target audience fit
Recommendations on which countries to pay particular attention to when commercializing the product
*numbers and markets were changed to protect the confidentiality of the client
Copyright Glocalities International B.V. Part of Motivaction International Holding Marnixkade 109F, 1015 ZL Amsterdam The Netherlands T: +31 (0)20 589 83 73
