*numbers and markets were changed to protect confidentiality of the client
GLOCALITIES SOLUTION
- Through tailor-made research, we investigated food-related behavior and preferences, especially in the food category in question. This was combined with the existing Glocalitiess data on socio-motivational values and tone-of-voice data
- Additional data was collected through internal interviews, market visits, and sales data
- Workshops with teams to develop a marketing growth strategy and make sure that it is realistic and the key decision-makers are on board to ensure the success and the execution of the strategy
BUSINESS IMPACT
- Deep-dives into the identified target audience per market
- An overview of what unifies and separates markets and consumers
- Development of a fact-based over-encompassing marketing growth strategy that combines a centralized unified marketing vision with the flexibility to adapt this vision to the particularities of each market
- A structure that leverages marketing assets: Ideas, content, NPD, people
*numbers and markets were changed to protect confidentiality of the client
Authors
