Key questions Multinationals ask: What are the main differences between my consumers in new markets and in my home market? Do I need a glocal branding strategy or can I continue with a global brand footprint? In order to grow in new markets, companies need to take a deep dive and align with consumers in emerging markets.
Companies’ love affair with Developing Markets is coming to an end. Like many new lovers, the seduction and passion is wearing off to be replaced by a cold-hearted appraisal of the pros and cons of the relationship. A closer inspection reveals five, often hidden, challenges for Multinational Corporations. The good news is that by meeting these challenges, multinational corporations (MNCs) have the opportunity to ride the next wave of Globalisation and beat the competition.
Download Flash Report 5: Riding the next wave of Globalisation