Campaign Strategy & Storytelling

Campaigns

Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.

It is impossible to change people’s deeply embedded values in a campaign. But if you can frame your campaign message based on shared values, tap into trends (or countertrends) in society and build a story, you can help change people’s attitudes and behavior. Glocalities offers a research-based and values-driven method to focus your campaign strategy and trigger social change.

Glocalities Campaign for Change

Campaign for Change

Framing Strategies for NGOs

Storytelling

Our research offers crucial insights into the archetypes and psychological persuasion tactics that enable you to employ impactful storytelling that fits your audience. 

A mission statement and key values are the heart of corporate communications. How can you use these values to build stories that resonate with your audiences and brand lovers? How can you link your sustainability narrative more directly with consumer needs to fuel sustainable growth? Glocalities research offers crucial insights into the archetypes and psychological persuasion tactics that enable you to employ impactful storytelling that fits your audience.

Glocalities: Unilever Sustainable Living Plan

Unilever Sustainable Living Plan

Glocalities combat poverty

Combat Poverty: Global Study

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