Watch: Masterclass Purpose - it's not for everyone

Presented by: Martin Schiere (Glocalities), Thomas Marzano (Philips), Flavia Anghel (Brandingmag) and Dominik Prinz-Barley (cg42)

Watch: How to Win Pitches and Inspire Projects with Data-driven Personas

Grow your brand through purpose

How can a strategic purpose grow your brand and enhance its equity? Let’s not treat it as a trend, but rather know for a fact if it’s really the way to go for our brands.

In a Brandingmag expert panel discussion moderated by Flavia Anghel, Martin Schiere (Glocalities),  Thomas Marzano (Philips) and Dominik Prinz-Barley (cg42) looked into the topic of purpose and when a purpose-driven strategy strategy works and when it doesn’t.

What you’ll learn from this recording

  • What works (and what doesn’t) with regard to using purpose for your branding
  • How different target audiences have different values and issues that they care about
  • Why there is a difference not only between markets but also within markets

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Martin Schiere

Principal Marketing Strategy Consultant

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+31 20 58 98 376

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