Watch: How to Win Pitches and Inspire Projects with Data-driven Personas

By using personas as target audience descriptors, you can inspire clients, creatives and internal marketing stakeholders. If you want to win pitches or get marketing project approved however, inspiration is no longer enough. Clients and managers demand more and more that target audiences be based on facts and figures – and rightfully so.

In a discussion moderated by Flavia Anghel from international branding journal Brandingmag, Martin Schiere, Diederik Sjardijn and Jay Steere looked at a real-life Timberland case study to show how you can use data and insights to build the fact-based personas necessary for a comprehensive strategy.

• How to convince stakeholders with personas
• How to make personas relatable and actionable
• How to inspire with personas

• Walk-through of these steps through a real-life Timberland case