Tap Into Cultural Differences and Connect with Fans Across Markets
AT SXSW 2020
Focus15 presentation at SXSW
March 18, 2020
17:00 – 17:45 Central time
Austin, TX, USA
Meet artists, innovators, and industry influencers from around the world.
Gabo Arora, Janelle Monáe, Roger Waters, Michael Moore, Ozzy Osbourne, Dr. Brené Brown, Tommy Hilfiger, and many morw artists, innovators, and thought leaders from around the world share the spot in SXSW. Get inspired and turn your ideas into reality this March.
Experience 10 days of unparalleled discovery, learning, and networking with creatives across tech, film, and music industries.
We are an independent market research consultancy, based in Amsterdam. We operate across the globe since 2013. Our values-based audience profiling and segmentation enhances business intelligence with social intelligence.
How can you use Glocalities insights to gain competitive market edge?
Date: March 18
Time: 17:00 - 17:45
Globalisation and digitalisation are rapidly changing the music industry. New growth markets are emerging, artists now have the opportunity to connect with music fans in different countries and the next generation of music fans is more diverse than ever.
How do you leverage these growth opportunities and connect with all these people with a different background and culture?
In this Focus15 talk, Glocalities will show you how to future proof your music business by tapping into cultural differences and emerging trends and gain a deeper understanding of the underlying values, needs and psychology of the music fans around the globe.
Meet Romany, the senior research consultant at Glocalities!
Romany is psychologist, musician and senior research consultant at Glocalities where she helps international organisations grow, enter new markets and improve their global branding, marketing and communication strategy. She runs the Entertainment & Music Division and loves to help clients in the creative industry generate more impact through delivering data-driven consumer insights. Her current clients include the Van Gogh Museum and the Dutch Flower Council.
Previously, she worked in various roles on accounts such as McDonalds, PepsiCo & Renault and earned her (honours) master degree in Psychology from the University of Amsterdam.
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