Date: March 18
Time: 17:00 - 17:45

Globalisation and digitalisation are rapidly changing the music industry. New growth markets are emerging, artists now have the opportunity to connect with music fans in different countries and the next generation of music fans is more diverse than ever.

How do you leverage these growth opportunities and connect with all these people with a different background and culture?

In this Focus15 talk, Glocalities will show you how to future proof your music business by tapping into cultural differences and emerging trends and gain a deeper understanding of the underlying values, needs and psychology of the music fans around the globe.

Romany is psychologist, musician and senior research consultant at Glocalities where she helps international organisations grow, enter new markets and improve their global branding, marketing and communication strategy. She runs the Entertainment & Music Division and loves to help clients in the creative industry generate more impact through delivering data-driven consumer insights. Her current clients include the Van Gogh Museum and the Dutch Flower Council.

Previously, she worked in various roles on accounts such as McDonalds, PepsiCo & Renault and earned her (honours) master degree in Psychology from the University of Amsterdam.