Masterclass: Purpose - It's Not for Everyone

Presented by: Martin Schiere (Glocalities), Thomas Marzano (Philips), Flavia Anghel (Brandingmag) and Dominik Prinz-Barley (cg42)

Masterclass: how to win pitches

Join our live masterclass on November 17th

How can a strategic purpose grow your brand and enhance its equity? Let’s not treat it as a trend, but rather know for a fact if it’s really the way to go for our brands.

Join the Brandingmag expert panel discussion with Philips, Purpose, cg42, and Glocalities to find out when this strategy works and when it doesn’t.

What's in it for you?

“Purpose” has become just another buzzword in the world of brands, leaving us with confusing questions like “what’s the true purpose of brand purpose?”. To create clarity around this topic, our very own Martin Schiere will join a discussion moderated by international branding journal Brandingmag. Together with Thomas Marzano (Philips), Flavia Anghel (Brandingmag) and Dominik Prinz-Barley (cg42) he will focus on:

  • What works (and what doesn’t) with regard to using purpose for your branding
  • How different target audiences have different values and issues that they care about
  • Why there is a difference not only between markets but also within markets

You can now join for free on November 17th, 16:10-17:10 CET.


Want to know more?

Please contact Martin Schiere for more information about this masterclass.

Martin Schiere

Martin Schiere

Principal Marketing Strategy Consultant

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+31 20 58 98 376

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