Masterclass: Purpose - It's Not for Everyone
Presented by: Martin Schiere (Glocalities), Thomas Marzano (Philips), Flavia Anghel (Brandingmag) and Dominik Prinz-Barley (cg42)
How can a strategic purpose grow your brand and enhance its equity? Let’s not treat it as a trend, but rather know for a fact if it’s really the way to go for our brands.
Join the Brandingmag expert panel discussion with Philips, Purpose, cg42, and Glocalities to find out when this strategy works and when it doesn’t.
“Purpose” has become just another buzzword in the world of brands, leaving us with confusing questions like “what’s the true purpose of brand purpose?”. To create clarity around this topic, our very own Martin Schiere will join a discussion moderated by international branding journal Brandingmag. Together with Thomas Marzano (Philips), Flavia Anghel (Brandingmag) and Dominik Prinz-Barley (cg42) he will focus on:
You can now join for free on November 17th, 16:10-17:10 CET.
Please contact Martin Schiere for more information about this masterclass.
+31 20 58 98 376
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