As is custom,   the global survey will include the 12 unique Glocalities’ instruments  to gain insights in the motivational drivers of consumer behaviour. These instruments allow us to profile all types of target audiences based on their values, lifestyle and psychology and understand what it takes to change or induce behavioral change. This type of data also offers the opportunity to compare countries cross-culturally and monitor changes over time. The questions driving these  instruments are primarily integrated in the first part of the survey. These questions are filled out by  a representative sample of 1500 to 2000 respondents per country. So far, we have interviewed more than 275,000 people from 35 countries in six waves of global fieldwork.

By adding your own questions to our Glocalities questionnaire, we can further hone in on the topics and audiences that are relevant to your business challenge. In the second part of the survey we allow our Glocalities clients to add  up to 5 tailored questions (or 25 statements) to the world survey, or in specific countries. This part of the survey is completed by a representative sample of 1000 respondents who have also participated in the first part of the survey.

You can choose which countries you would like to participate in. 24 countries are always included in the Glocalities world survey: Australia, Belgium, Brazil, Canada, China, France, Germany, Indonesia, India, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, the United States and Vietnam.
It is also possible to include extra countries that you are interested in. The Glocalities survey is conducted via online panels and is representative for the overall population between 18-70 years old, based on gender, age, education and region. In some countries, such as Indonesia and India, population segments with low access to internet are underrepresented (underrepresentation of old, lower educated, rural population).

Talk to one of our specialized research consultants to find out how our data and insights might benefit your organization. They can prepare a customized offer based on your specific challenges and needs.