Learn how you can best separate universal truths from culture-specific contexts, quantify and build target audiences around them, and then manage the team necessary to service them.
Martin Schiere is a principal and the Consumer Good Lead at Glocalities seasoned hands-on manager and commercial leader with over 15 years of experience in accelerating or restoring growth to organizations. Martin works closely together with fast-moving consumer goods companies on strategic marketing and branding issues.
Ingeborg Blaauw is Senior Brand Manager Aviko Retail, responsible for building one of the strongest frozen food brands with over 20 years in the industry. Ingeborg created an over-encompassing marketing vision across markets that de-commoditized the potato sector. Responsible for successful branding, communication, and media and Aviko.
Flavia Barbat Anghel is the editor-in-chief at Brandingmag, an independent online journal, tackling the new trends and discussions related to branding and marketing, representing an insightful source of news and opinions from the industry.
A. Separate universal truths from culture-specific contexts
B. Quantify culture-specific contexts
C. Importance of being recognisable to improve market share
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