This year, you can attend two inspiring Glocalities-talks at the Marketing Insights Event (MIE) in Utrecht!
February 6th, at 9:45 am (Perspective zaal)
Martin Schiere (together with Ingeborg Blaauw, Aviko) will present "International Growth Strategies: Growing Aviko’s brand across Europe" (more information). Their session will deal with some of the most important drivers for creating a successful international brand growth strategy - the case of Aviko's European Retail Brand Growth Strategy. They will also shed light on how to combine a centralized unified marketing vision with room to adapt the marketing mix to the situation in the individual markets.
February 6th, at 3:00 pm (Blauw Research zaal)
Martijn Lampert presents the worldwide Glocalities study on "Activating Millennial changemakers for the Sustainable Development Goals" (more information). Last year, Nelson Mandela would have turned 100 years old. On November 30, TEDxJohannesburg: Decoding Greatness celebrated his life and legacy. Martijn Lampert was invited to give a talk about Millennials and the great generation Nelson Mandela called for in the light of the UN Sustainable Development Goals. At MIE 2019, Lampert will give the talk again and present the worldwide Glocalities study on activating Millennial changemakers for sustainability (download the report for free).
We hope to see you there!