Glocalities contributes to unique call for friendship across faiths

On June 14 the most prominent leaders of the world’s major religions released a unique call to make friends across religions to overcome division and enhance understanding. It was made by Pope Francis, the Grand Mufti of Egypt, Chief Rabbi Jonathan Sacks, H.H. the Dalai Lama, Ecumenical Patriarch Bartholomew I, Sri Sri Ravi Shankar and many others.

The call to make friends by the world's religious leaders


How we contributed 

In collaboration with Havas Lemz and the the Elijah Interfaith Institute, Motivaction contributed a report based on global Glocalities research and a video interview.

The joint statement of the spiritual leaders intends to counter a widespread misperception that followers of religions other than our own view us with distrust and disdain. While, in reality, the worldwide Glocalities study (n=56,000) shows that people of all faiths are generally open to people with other beliefs. Glocalities Research Director Martijn Lampert said, during the press conference, that a message promoting friendship across religions is likely to resonate with the majority of religious people around the world, which comprises 84% of the world population. Below you find the video and the full report based on the Glocalities study. 


The movieclip explaining the results 


Click here to download our report 


The press conference and the statement of the religious leaders can be viewed at in many languages. At all information about the initiative is presented.


Press release

The statement has been widely covered by the international press. Click here for the press release and below for some examples of articles:


Martijn Lampert
Martijn Lampert
+31 20 589 83 70

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