One in four people in the world is Muslim, it is the world's fastest-growing consumer group and estimated to be worth $2 trillion. But how much does the world really know about them?
"Many marketers are still in the dark about the potential of the Muslim market. Muslims will play an increasingly important role in the global marketplace especially due to the young age demographic and consumer spending as a result of their rising purchasing power," according to Martijn Lampert, research director of Glocalities.
The report "Tapping into the Muslim consumer potential" provides profound insights into one of the fastest growing sectors across the globe.
This is the first time such thorough insights are published. The research examined the typical values Muslims adhere to while also comparing Muslims in the West with Muslims from three major Muslim countries - Indonesia, Turkey and India. The survey revealed that Muslim consumers are eager to know the story behind products and brands before making their purchasing decisions. Innovative products and technologically advanced products are top of the agenda while saving instead of spending is the preferred outlook.
Martijn Lampert has presented the insights from this global survey in a seminar 'What Muslim Consumers Want,' at the Muslim Lifestyle Expo 2017 in Manchester UK.
For further information about this global survey, you can read the full press release here.
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